Participation is the new consumption

The Participation Economy

Participation is the new consumption book

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Who are we?

Ideaction is all about the next wave of innovation.

We are interested in the new strategies, leadership and models of a participation age.

Founder and CEO Michelle, a strategic connector, collaborator, innovator, community builder, public speaker and entrepreneur is currently writing her book “Participation is the new consumption.”

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Michelle Williams

CEO & Founder

Michelle is a strategic connector, collaborator, community builder, digital strategist, innovator, public speaker and entrepreneur.

Michelle has over 10 years experience in the communications, technology and social innovation sectors as marketing manager and project manager.

Michelle is passionate about creativity and innovation in developing new business and governance models that are needed and relevant in the 21st Century thanks to technology and community, values and purpose, and emerging participation and individual empowerment.

Recent Posts / View All Posts

What does this mean to the individual? – Rachel Botsman quote

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In the last couple of years I have watched with interest the exploration into the Sharing Economy by Rachel Botsman and Lauren Anderson (now Capelin) “The role we can play…

Participation Economy – what we’ve been up to in the last 15 months

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Over the last 15 months we have embarked on intensive research of the topic for this event through interviews, projects and events, including 2 successful events at Vivid Ideas –…

Shared Value, Collective Impact and BCorp workshop 22 October

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New frameworks and governance models that enable business to have a more active role in social and environmental outcomes are gaining prominence across Australia and the world. On October 22…

The empowered consumer and the de-chanelising of marketing w/ Ian Lyons at Future of Marketing event

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In this Future of Marketing event Ian Lyons will discuss the rise of the empowered consumer and the de-chanelising of marketing. Ian is a Consultant Digital Director and his consulting…

Upcoming Events

Check back soon for information about our last event for the year.

Past Events

Future of Business event

Mon, 6-8:30pm Oct 20, 2014
Hub Sydney

While we may not have a crystal ball, current business and digital trends point to a not-so-distant future that looks very different.
— Part of the Changemaker Festival –

Shared Value/ Collective Impact and BCorp event

Wed, Oct 22, 12-2:30pm
The Bendigo Bank

Explore with the leaders in these frameworks as we explore new opportunities for business and social change.
— Part of the Changemaker Festival —

Leading change through shared purpose and values

Thurs, Oct 23, 9-5pm
RACA club Sydney

A one day event designed for business changemakers to learn how to create high performance, high purpose cultures.Part of the Changemaker Festival.

Future of Marketing event

Held Tues September 30 at Hub Sydney

Marketing is no longer a strategy off to the edge of a business, it is now a core strategy integrated across the rest of the business from customer service to logistics. This is a must for anyone currently in marketing or even wanting to know what their role is in this newly integrated marketing era.

The Future of Money

Held August 4 at Hub Sydney

The recent Future of Money event was a great success great buzz about the emerging opportunities and innovations in the space. Kim Heras talked about Australia’s FinTech community:“It’s a natural fit for Australian’s to be playing in the FinTech space” @kimheras – Future of Money event. Read more here

Participation Economy, Vivid Ideas ’14

Held June 2 2014, part of Vivid Ideas

Let’s create the future. For individuals who are interested in better ways of experiencing their world whether that be their working culture, new forms of learning and education, new forms of money, by preventive health care, and with how we interact with our urban environment creatively and collectively. photos here