Participation is the new consumption

The Participation Economy

Our passion is people and participation

The world is changing, fast.
You are no longer a passive consumer but an active participant who can redesign your world.

We love working with individuals and organisations to become empowered participants.
What do you believe in?
How are you channeling that online and offline?
We love lighting that fire inside!
We love the sustainable long-term success this brings to our clients.

Talk to us today!


This year’s Vivid Ideas will host the launch of the Modular Innovation program fostering innovation in Sydney’s emerging Fin-Tech eco-system more here

Where: Tyro FinTech HUB
Level 3, 155 Clarence Street
Sydney , NSW 2000

Who are we?

Ideaction is all about the next wave of innovation.

We are interested in the new strategies, leadership and models of a participation age.

Founder and CEO Michelle is a strategic connector, collaborator, innovator, community builder, public speaker and entrepreneur, and is currently writing her book “Participation is the new consumption.”


Our approach combines an understanding of the next wave of innovation, an advanced understanding of technology and the online world, and our extensive experience and case studies.

Contact us to find out more


Author and thought leader on meaningful participation.

Ask Michelle to present a keynote or practical workshop at your conference, team meeting or event.

Author & writer

Writing “Participation is the new consumption”, release mid-late 2015.

“Society is fast changing and we have the chance to shape it, each of us, as participants who are more individually empowered than ever in human history”. read more


Ideaction has run numerous events and workshops from Vivid Ideas to City of Sydney to students at UTS to Financial Managers at AMP.

Contact us to co-design your event enabling participation and empowerment.


Using online and offline tools, community building and enabling purpose and meaning we show you the path to channeling participation for your project / organisation.

Contact us to find out more.

Web design 

Talk to us about your needs and let us represent you online.

We go through the UX process with participation paramount.

Contact us to find out more.

What they say…

""We are in the midst of a Big Shift that is transforming our global business landscape. Michelle Williams has been playing a key role in helping us to rediscover our agency - the fact that we each must move from being passive observers and consumers to active participants helping to shape the world around us. This has deep implications for all of us as individuals but it also will profoundly change how we do business. Her research, analytic frameworks and stories will help us to both make sense and make progress in what can appear to be a world of turmoil and uncertainty. Your agency begins now - help to make this book a reality." - John Hagel, Chair of the Silicon Valley based Centre for the Edge. "

− John Hagel, Chair of the Silicon Valley based Centre for the Edge - part of Deloitte

""As an educator, I have seen the emergence of the participation revolution in universities across the world. We have moved from treating students as empty vessels waiting to be filled with knowledge, to active agents and participants in their education - and as a result, they have thrived. The difference is fundamental for the future of our economy, society and culture.

But this is not a trend limited to the world of education, it crosses industries - and those who have adapted, have thrived. Michelle is at the centre of this this disruptive change - and it is an exciting time to be part of it. Her vision gives us a roadmap to a world whose roads are yet to be built'."

− Prof. James Arvanitakis, author, academic, activist, winner of the 2012 Prime Minister's University Teacher of the Year

""The role we can play in society is changing. We are no longer passive consumers but empowered participants who can create, share, collaborate and exchange in ways never possible before. I am curious to read Michelle's exploration into what this means for us individuals looking at the benefits and the pitfalls we need to overcome in a new participation driven world.""

− Rachel Botsman, Social innovator, author of What's Mine is Yours and keynote speaker

"'Michelle Williams is a woman with a big vision for a different way for us to engage with our world. Drawing on her rich perspective of what no longer works in business and governance, in her book, Participation is the New Consumption, she offers us a new way to be more connected to ourselves and each other; and to use the gifts of technology to be more empowered. Every now and then someone speaks the truth about a future we can't quite envisage." "

− Joanne Fedler, accomplished author of 9 books, including global bestseller When Hungry, Eat.
Participation Economy Events
Cups of Coffee
Crowdfunding raised

Our clients and partners (past and present)

We are Participants. We are Ideaction.

Michelle Williams
CEO & Founder

Founder and CEO Michelle is a strategic connector, collaborator, innovator, community builder, public speaker and entrepreneur, and is currently writing her book “Participation is the new consumption”.

Michelle has over 15 years experience in the communications, technology and social innovation sectors as marketing manager and project manager.

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Backyard bike pioneers leading the way

| Book, Featured blog posts | No Comments

Whoosh… The wind blew in my ears as the bike picked up speed. I’ve done this so many times and I knew the timing for that curve. The bike was unsteady and I pushed hard to correct it. “Watch out” she called, always worrying. I regained control and tipped from the concrete and onto the grass. Braking and swerving to land on my side. I had made it to the end. Damn I loved the freedom of that ride. Improving my accuracy on making the turns, and ramping up the speed on each go.

Tony Abbott graffit social media

“Social media is electronic graffiti” comments are reminiscent of record companies dismissal of this Internet thingy

| Book, Featured blog posts | 2 Comments

Tony Abbott, the Australian PM (for now) has again stated that social media is electronic graffiti. These comments of course show how out of touch he is. They are also reminiscent of the same dismissal that media moguls and the record industry had on this new Internet sharing thingy. Back then social media had not been invented, many were blogging and communicating in forums and sharing files on p2p sites.

List 3 'Participation Economy' design principles for their place and their lifestyle...

Community Management Fundamentals

| Skills | No Comments

Community is fundamental to new business and governance models in the participation economy. There is also a big difference between managing social media platforms and community management. To capture the fundamentals of what community management means I like this slideshare. Are you a community manager? Community Management Fundamentals from The Community Roundtable

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